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VEIL - Victorian Eco Innovation Lab

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Iconic? Yes. Sustainable?

Sustainable practices need to be able to question "normality". Sustainable_MCG

An advertising campaign that promotes EBD as a sustainable icon for Melbourne. Ironically it does this by looking at other Melbourne icons and questioning their sustainability.  In doing this Steph demonstrates that, in the future, sustainable values such as those embodied by EBD have become qualities considered to be desirable and iconic.

Designer: Steph McGlenchy
Domain: Visual Communication Design
Studio: EBD Visual Communication
Studio Leader: Dr. Brad Haylock

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