ReDesign 2032

An innovative design industry.

The job of ReDesigning grew out of changes late last century, when manufacturers in Europe and Japan (and later in most industrialised countries) were compelled to take back their products at the end of their life. Led by Xerox and others, this quickly led to a new manufacturing strategy in which products were taken back and components recovered, refurbished and reused in future products. (Australian analysis of the Xerox system at the turn of the Century found that their re-manufacturing system reduced waste by over 75% and resource use by similar amounts.)

Over time, companies became very confident in predicting the ’second-life’ (and third, forth ..life) of these components. Design approaches for both products and components changed to ensure maximum reuse and longevity of components (maximising the value of components at the end of their ‘first-life)’.

In order to optimise the process of recovery, refurbishment and reuse, Xerox and other large manufacturers changed their business strategy from the sales of office machines to the ’service of printing/copying’ documents, a service delivered through their machines which remained the property of the producer. Whether these machines were 100% new (in terms of their component parts) or 50% reused (or whatever percentage) was of no concern to the user as long as their document service was maintained as per their contract. This approach was quickly adopted by leading companies in Australia, across all sectors (starting in the early 2000’s with a large office-systems furniture company and several local domestic appliance manufacturers). This form of ‘closed-loop’ manufacturing reduced waste to landfill by 75-90% and delivered a similar level of reduction in resource inputs.

As companies up-graded products (and as some products and even companies disappeared altogether from the market) a new global market for new-used components from ‘orphaned’ products began to grow.

At first, low-volume local products were ‘redesigned’ from components scavenged from mass-produced products, existing almost as a parasitic industry developed by designer-makers. From this activity a global ‘open source’ support network quickly developed to trade components and designs. A community of people who exchanged information about product inventions based on the re-combination of new-used mass-produced components and local low-volume (locally-produced) components and sub-assemblies soon evolved into a mainstream design business. Educational programs in universities adapted their curricula to support such work.

Large companies recognised the opportunities to sell unwanted new-used components (saving waste charges in the process) and set up more sophisticated internet databases and exchanges. The sector has grown into a mature ‘local customised product’ (LCP) industry.

The skills and practice of re-designers has greatly contributed to the overall success of ‘recombinant’ eco-innovation in Australia. Many systems developed around some specific local need have later become ‘mainstream’ innovations picked up by Australian and international companies.

ReDesign Overview

ReDesign Studio

Rose: A ReDesigner

Redesign Publication 2007, Mark Richardson

ReDesign Student Works – Jamboree Dog Bed

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Publications and Resources